Do you want to dominate your competitors? The first step is to do more effective keyword research. Most people only use a fraction of the tools and tricks available to them when it comes to researching keywords. Search engine optimization (SEO) can take time, and there is no formula for how long SEO takes to work. But solid keyword research will definitely speed up your results and maximize the exposure you can get in a short amount of time.
In this blog post, we will discuss 11 tricks that you can use to get more out of your keyword research.
Trick #01: Start With Google Ads Keyword Planner
The first trick for more effective keyword research is to start with Google Ads Keyword Planner. This tool gives you estimated search volume and competition data for keywords. You can also get related keyword ideas that you can use further in your research. This tool is completely free, so you won’t need a big budget to get started with it.
Trick #02: Don’t Just Target One Keyword Phrase
When doing your research, don’t just focus on one keyword phrase. Try targeting a couple of different phrases that are relevant to your business. This will help you cast a wider net and increase your chances of ranking for those terms. You should always have one focus keyword and multiple supporting keywords related to the focus keyword.
Trick #03: Include Long-tail Keywords
In addition to targeting general keywords, try including some long-tail keywords in your research. These are specific phrases that people are more likely to use when they are looking for something online. Long-tail keywords can be a great way to get more traffic from people who are already interested in what you have to offer.
Trick #04: Look at the Competition
One of the best ways to determine whether or not a keyword is worth targeting is to look at the competition. Use tools like Semrush or Ahrefs to see how many websites are targeting that keyword and how difficult it will be to rank for it.
Trick #05: Check Out Related Keywords
Another great way to find profitable keywords is by using Google’s Related Searches feature. This tool will show you a list of related keywords that people are searching for on Google. You can then use these keywords in your research to find even more profitable opportunities.
Trick #06: Target Local Businesses
If you are targeting a local business, you can use Google’s Local Business Center to get information on relevant keywords. This tool will give you data on how many people are searching for specific terms in your area. You can also use it to see what other businesses are targeting those same keywords.
Trick #07: Use AnswerThePublic
AnswerThePublic is a great resource for finding long-tail keyword phrases. It uses Google Autocomplete to generate a list of questions and queries that people are asking about specific topics. You can use this data to come up with new keyword ideas for your research. It’s also useful when researching topic ideas.
Trick #08: Research Using Social Media Platforms
Don’t forget about the power of social media when it comes to keyword research. Look for industry-related hashtags on Facebook and Twitter or use tools like BuzzSumo to find out what people are talking about online. You can use this information in your content marketing strategy by creating more engaging posts that help you rank higher on the search engine results pages (SERPs).
Trick #09: Use Keyword Research Tools
There are many different types of keyword research tools available online. Some of them will give you data on how often a particular term or phrase is searched for, while others can provide information about the competition around specific keywords. It’s important to find one that works best with your needs so that it doesn’t become overwhelming or time-consuming when conducting your own research.
For example, Keywordtool.io is a popular tool that gives you data on search volume and competition for keywords. Another option would be to use Google Ads Keyword Planner to have an idea of how many people are searching for specific terms or phrases in your niche market.
Trick #010: Use Keywords Everywhere Extension
Keywords Everywhere is a free browser extension that helps you with keyword research by showing estimated monthly search volumes for any term or phrase, as well as related queries from Google Autocompletion suggestions when typing into the address bar (this feature can also work inside text editor software like Microsoft Word). This extension has been around since 2012 and remains one of my favorite tools because it’s so easy to use! Keywords Everywhere can give you an idea of what other people are searching for on Google, which helps when creating content that resonate with your audience.
Trick #011: Create a keyword map
Creating a keyword map can be an extremely helpful way to keep track of all of the different keywords that you are targeting. This will give you a visual representation of how those keywords are related to each other and how they fit into your overall marketing strategy. You can use this information to come up with new content ideas, target new markets and more.
If you want to be successful with your online business, it’s important to use the right keywords in your marketing strategy. These tricks will help you find more profitable opportunities and improve your ranking on the SERPs. Keep these tips in mind and watch your traffic grow!
Now that you know how to do keyword research like a pro, it’s time to put what you’ve learned into practice! Try out some of these tricks for yourself and see how they can help improve your website’s search engine rankings.
Remember, the key is to be patient and keep track of your results so you can adjust your strategy as needed. Keyword research is an ongoing process, so don’t get discouraged if you don’t see results overnight. With a little effort and patience, you’ll be able to find the right keywords that help your business thrive online.