Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a ...
Why Digital PR Is the Future of Online Marketing
Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get noticed online. While some tactics and trends ar...
SEO News You Can Use: Unconfirmed Google April 21 Algorithm Update Shakes Up SERPs
Another unconfirmed Google algorithm update was spotted from April 20-21 following the smaller update on April 18. In a post by Seach Engine Roundtable’s Barry Schwartz, we could see that intense ranking fluctuations were reported by G...
How To Improve E-A-T for YMYL Pages
Google is enigmatic and secretive about how it works and what changes with each update, and what that implies for search engine optimization (SEO) specialists. But to everyone’s surprise, Google released the complete version of their Se...
9 Things To Expect Before and After an SEO Audit
If you’re reading this, chances are your site is underperforming. That’s okay! It happens to the best of us. But do you know you can audit your search engine optimization (SEO) to mitigate the underperformance? An SEO audit will take ...
SEO News You Can Use: Google Reminds Site Owners To Eliminate Intrusive Interstitials
Intrusive interstitials – annoying to site visitors at best and detrimental to your search rankings at worst. When Google rolled out the page experience update last year, it made sure marketers understood the importance of providing a s...
Top 7 Reasons Your Law Firm Should Hire an SEO Professional
As a lawyer, you should know that search engine optimization (SEO) is essential for your success. You have to get the word out about your law firm by implementing an effective strategy that can attract new clients. Achieving this can be c...
How To Create an Effective eCommerce SEO Strategy in 2022
The popularity of eCommerce and eCommerce mobile apps has risen over the last five years. And at the same time, acquisition expenses increased, making it more difficult for online shops to acquire new consumers at fair rates. In such a co...
Video Marketing Guide: 3 Ways To Use Video To Improve Website SEO
Videos are often used when adding content to websites. They come in the form of presentations, master classes, unpacking and instructions – the choice is yours. Videos not only help make the website more interesting for visitors and com...
SEO News You Can Use: Google Introduces Multisearch
Google takes Search to the next level with its newest search feature, Multisearch. On April 7, the company announced the launch of a new “Multisearch” feature that lets you search both images and text using Google Lens, the company...