Search marketing powerhouse Semrush plans to acquire Kompyte, a competitive intelligence automation platform offering game-changing, AI-driven competitive analysis capabilities. The announcement came on Feb. 28, marking an incredible milestone in the search engine optimization (SEO) and MarTech space.
Kompyte specializes in competitive analysis tools enabling marketers to capture and analyze changes on a competitor’s website, social media, paid ads and other marketing collaterals. Its products are designed to empower decision-makers across teams, including marketing, sales and product development and help them compete in crowded markets.
Semrush is an SEO tool provider that we all know and love, so it’s exciting to see the company continuously adding to its product offerings. Buying Kompyte is the company’s first-ever venture into products not designed exclusively for search marketing. This move, together with its recent acquisition of SEO training platform Backlinko, proves, once again, that Semrush is on a path of expansion to serve a more diverse range of professionals – no longer just assisting search marketers with keyword research and analyzing online ranking data.
Kompyte describes this partnership with Semrush as “creating a powerhouse Competitive Intelligence leader.” With this acquisition, Semrush is confident it can upsell competitive intelligence tools to existing clients already using the company’s competitive analysis features, such as .Trends.
Semrush’s chief strategy officer Eugene Levin says:
“With an average annual recurring revenue (ARR) per customer of about $20,000, there’s a great opportunity for us to elevate our customers to the next level.”
With the growing demand for SEO professionals over recent years, it makes sense for Semrush to diversify. The acquisition of Kompyte, following Backlinko, significantly broadens its portfolio and will undoubtedly set Semrush apart from other toolset providers. After all, it will be the first of its kind. No other company can say it offers search analytics, SEO training and competitive intelligence – all from a single hub.
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