Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a ...
How To Build and Shape Your Content Marketing Strategy
Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture an engaged, read...
5 Insights To Improve Your Content Marketing in 2022
As the digital world keeps changing over the years, trends come and go, with businesses constantly trying to keep up. That’s why understanding content marketing at its core is crucial for your overall digital marketing strategy. Hence, ...
Why Should Content Marketing Emphasize Quality Over Quantity?
In content marketing, the debate as old as time persists today: quantity vs. quality. It’s true that putting out content frequently used to be a great strategy for getting ranked high in Google search results. More content allowed you t...
How To Speed Up Your Content Writing Process
If you’re a blogger, a marketer or someone who wants to write content, you most likely know writing takes a lot of effort. But here’s the reason it’s so important: Marketers who maintain a blog get a return on investment (ROI) 13 ti...
Content Marketing Trends in 2022: The Definitive Guide
Content marketing is all about attracting, engaging and retaining target audiences by creating and sharing all different types of media online in order to build brand awareness and ultimately gain and retain customers. The forms of conten...
Tips for Adding Video Content To Improve Google Rankings
According to a survey, YouTube was the second-most visited video website globally in 2021. As a marketer, you cannot afford to miss out on this platform to get your message across and rank high on the search engine result pages (SERPs). T...
5 Content Elements More Important Than Word Count
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as high as possible. For a while now, the focus in content writ...
Importance of Content Marketing for eCommerce Brands
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business that needs to succeed on the internet. For anyone wonde...
10 Common Myths About Content Marketing
Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content marketing starts and ends with having a...