In the weird and not-so-wonderful world of big tech, privacy has been the talking point for a hot minute. In the past few weeks alone, we’ve seen Meta’s stock price tank thanks to Apple’s privacy changes and Google’s flip-flop fro...
SEO News You Can Use: Google’s Revamped Partners Program Has Launched – With New Requirements
After two years of updates, postponements and feedback from unhappy advertisers, Google’s revamped Partners program has finally been relaunched. The program updates were initially announced in early 2020. But the subsequent delay caus...
SEO News You Can Use: Topics API To Replace FLoC as Google’s New Targeting Tech
Federated Learning of Cohorts (FLoC), Google’s internet-based targeting proposal, is no more. In its place is a new user-profiling initiative called Topics API. The announcement came on Jan. 25, hailing Topics the new Privacy Sandbox pr...