Around a decade ago, all it took were a few formulaic search engine optimization (SEO) moves for a guaranteed top spot in search rankings. But things have changed drastically over the years. Search behemoths like Google have always intend...

Around a decade ago, all it took were a few formulaic search engine optimization (SEO) moves for a guaranteed top spot in search rankings. But things have changed drastically over the years. Search behemoths like Google have always intend...