Instagram gets 2.9 billion visits monthly, and 81 percent of these users go there to research services and products. For business owners like you, Instagram offers ample opportunity to reach the right audience and maximize sales opportuni...
SEO News You Can Use: Google Page Experience Update Has Arrived on Desktop
It’s happening: Google has begun rolling out the desktop version of the Google Page Experience update. The rollout will stretch over the next couple of weeks and should be completed by the end of March. As we reported earlier, the deskt...
Common SEO Problems and How To Fix Them
Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially if you consider that every year...
PPC Tips That Can Lift Your SEO
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two sides of the same coin. The ultimate g...
SEO News You Can Use: Google’s Privacy Sandbox Initiatives Are Coming to Android
In the weird and not-so-wonderful world of big tech, privacy has been the talking point for a hot minute. In the past few weeks alone, we’ve seen Meta’s stock price tank thanks to Apple’s privacy changes and Google’s flip-flop fro...
The Ultimate Guide to Instagram SEO
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote their products or services, reach their potentia...
Using Web Scraping for Better SEO
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine optimization (SEO) foundation. Before moving forwa...
SEO News You Can Use: Google and Bing Working To Give Local Publishers More Online Visibility
These are exciting times for local journalism. Google and Bing, the world’s biggest search engines, have rolled out their respective initiatives to support local news publishers. Last week, the tech companies announced system updates an...
SEO Tips for Online Restaurants and Bakeries
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase your website’s chance of appearing on the firs...
SEO News You Can Use: Google’s Revamped Partners Program Has Launched – With New Requirements
After two years of updates, postponements and feedback from unhappy advertisers, Google’s revamped Partners program has finally been relaunched. The program updates were initially announced in early 2020. But the subsequent delay caus...
