Federated Learning of Cohorts (FLoC), Google’s internet-based targeting proposal, is no more. In its place is a new user-profiling initiative called Topics API. The announcement came on Jan. 25, hailing Topics the new Privacy Sandbox pr...
SEO News You Can Use: Facebook Is Scaling Back on Its Audience Targeting Options
Advertisers, take note: Facebook – er, Meta – will officially update its targeting options on Jan. 19. This comes after several months of mounting pressure and promises to scale back advertiser targeting, as many major companies are a...
