According to a survey, YouTube was the second-most visited video website globally in 2021. As a marketer, you cannot afford to miss out on this platform to get your message across and rank high on the search engine result pages (SERPs).
The use of video content to reach your target market is important for improving Google rankings. Video content provides an opportunity to showcase your company’s expertise, differentiate yourself from competitors and increase customer engagement.
You should also take the time to optimize your existing videos so they perform better in searches.
There are millions of branded and commercial videos on YouTube and other platforms. To stand out from the crowd, your video should be relevant to your audience and produced with your target market’s needs in mind.
One way to capture their interest is by creating attractive and meaningful animated explainer videos that adequately answer their questions.
That said, let’s explore the importance of video content for your visibility and bottom line.
Boost Google Ranking With Video Content
Google’s ranking algorithm is designed to rank the most relevant and useful pages at the top of SERPs. Companies and marketers must explore different methods to be more visible on Google. One method is adding video content and providing a direct link to your website so that users will see your company’s information on their home page. Upload the video on YouTube or Vimeo, and then add the link in the video description.
Create High-Quality Videos
When you want to add a video to your webpage, make sure that your videos are high-quality and contain information or solutions your audience is seeking. For creating attractive and informative videos for your brand marketing, keep these points in mind:
- Add elements of your brand identity
- Address your audience’s pain points
- Create engaging and compelling content
- Utilize storytelling
- Create eye-catching thumbnails
Optimize Videos To Boost Ranking
With the ever-changing Google algorithms, video optimization is more important than ever to give your videos the best chance of being found.
Websites with high-quality videos not only provide value for viewers but also have a significant search engine optimization (SEO) advantage. In the search results, videos compete for search engine visibility with other types of content, such as blog posts and news articles.
This article will discuss how to optimize your videos for higher rankings in YouTube and Google Search and get more exposure.
The goal is to rank your page to the top when a user searches for your keyword, making keyword research essential to your marketing plan.
There are many different techniques to optimize your videos. Some of these techniques include watermarking, choosing the appropriate keywords, placing keywords in the comment section and using key phrases correctly.
Here are other tips to follow:
Upload Your Videos on the Right Platform
Choose the right platform for hosting your videos. If you are looking for ways to increase your brand awareness and establish yourself as an expert, you can’t go wrong with trusted platforms like YouTube and Vimeo. Using these channels helps you get indexed by Google and other search engines. This way, you can properly market your brand and increase your presence online.
Look for Topics That Are Likely To Receive Traffic
Your topic is an essential tool in SEO for improving your search results and brand awareness. To make sure your video gets traction, make sure to choose topics your audience is interested in. For this, you can use keyword research tools like ahrefs and AnswerThePublic. You can also make animated explainer videos that answer your viewers’ most pressing questions.
Add Video Subtitles
Subtitles can be considered unsung heroes in the video marketing space. By adding subtitles to your video, you make it accessible to viewers watching it on mute mode or those with hearing problems. This way, you increase user engagement and boost user experience.
If you’ve been in marketing for a while now, then you know Google prioritizes content with higher user retention time. So if your users dwell longer on your video, there are better chances of getting ranked high on SERPs.
When creating subtitles, you can use a voice recognition software tool or hire a professional transcriber.
Optimize Video Title and Description
Just like your blogs, your video descriptions and title should be optimized for search engines. For better results, use keywords strategically in your titles and descriptions to make it easy for your viewers to find your videos. Remember to avoid keyword stuffing and use your key terms naturally.
Embed the Video You Want To Rank
Many brands make the mistake of embedding multiple videos for a single page. However, Google stopped indexing pages with more than one video. So think of the video you want to prioritize and promote in search results and stick to it. For example, you can embed your comprehensive explainer video, aka your money video, into your money page.
Ensure Your Embedded Video Is Relevant
Make sure your video is relevant to the overall context of the page. If the video is not aligned with the page text, Google will not crawl the page. It is the reason most videos fail to get ranked in Google Search. Your video can’t be about the importance of pest extermination if the page is about plumbing services.
Use Engaging Thumbnails
Your thumbnails are the first things your viewers will see – it’s only natural that you invest time and effort to make them the best they can be. So make sure your thumbnails are eye-catching and serve as attractive teasers for your videos.
Start Building Your Content Marketing Plan Today
In conclusion, adding video content to your website is a quick and easy way to improve Google rankings while giving users a more engaging experience. It’s great for both humans and search engine bots and adds value to your overall marketing initiatives.
We hope that with these tips, you can start building a video content marketing strategy that allows you to showcase your brand and stand out from the noise. Good luck!