Google’s third product reviews update is here, helping the search engine better identify high-quality product reviews and promote them in the search results. The latest version builds on the first two updates released in 2021 and...
Fruitful Link Building Strategies You Should Implement in 2022
Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it becomes more and more difficult to please search engines t...
8 Outdated SEO Strategies To Leave Behind in 2022
As technology advances, customer preferences and expectations intensify. While traditional marketing strategies still have their place in the marketing realm, entrepreneurs must find more creative ways to stay relevant in the industry. Th...
How To Speed Up Your Content Writing Process
If you’re a blogger, a marketer or someone who wants to write content, you most likely know writing takes a lot of effort. But here’s the reason it’s so important: Marketers who maintain a blog get a return on investment (ROI) 13 ti...
Google Announces Plans To Terminate Universal Analytics in 2023
Google is gearing up to sunset Universal Analytics and switch to Google Analytics 4 (GA4), the company announced Wednesday last week. Starting July 1, 2023, Universal Analytics will stop processing new data and GA4 will become the standar...
8 Tips To Optimize Local SEO for Franchises and Their Locations
There are plenty of general search engine optimization (SEO) practices that any business website should follow. But websites of franchise brands have a few hoops to jump through before they can optimize for search engines and truly nail S...
The Role of Video in Digital Marketing and How It Should Be Used
Video marketing is one of the most powerful and effective digital marketing campaigns. Proper implementation can take this campaign to the next level as it promises a higher return on investment (ROI) than other over-the-top marketing met...
An Ultimate Guide to a Solid SEO Strategy
Search engine optimization (SEO) can be a bit of a puzzle to business owners who aren’t familiar with it. It can seem like black magic, and the truth is that there’s some element of luck involved. However, if you employ a solid SEO st...
5 Tips for Successful SEO Link Building in 2022
Link building is a long story: There is no reliable way to reach enough good links and become more authoritative for search engines fast. But backlinks remain an important part of any solid search engine optimization (SEO) campaign. With ...
SEO News You Can Use: Google Enhances Cloud Security With New $5.4 Billion Deal
Cybersecurity concerns are at an all-time high, and no one understands this better than Google. On March 8, the tech titan announced it is acquiring cyber defense vendor Mandiant for $5.4 billion to help businesses tackle cyber threats an...
