Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business....
If Everyone is a Content Creator — Is Anyone?
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers?...
15 TikTok Content Ideas for Businesses
A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have i...
9 Reasons It’s Not Worth Lying to Sell More
As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan....
How to Make a Histogram on Google Sheets [5 Steps]
Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram....
14 Rookie Mistakes to Avoid
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem...
What is a Marketing Plan & How to Write One [+Examples]
For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants...
17 Recruiter-Approved Skills for Your Resume That’ll Help You Get the Job
When I graduated college, I didn’t have much prior work experience. However, I had something I believed made up for it — hard and soft skills for a resume. But what are hard or soft skills and how do they impact your professional ...
The Ultimate Collection of 200+ Best Free Content Marketing Templates
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates...
SEO News You Can Use: Google May 2022 Core Update: More Significant Than November 2021 Update
Hard and fast – that’s how the Google May 2022 core update hit rankings, according to data collected by tracking tools. In keeping with tradition, Search Engine Land (SEL) and several data providers, including Semrush and RankRanger,...