Since its inception in 1991, web design has grown to become one of the most powerful digital tools for small business owners. The internet has billions of websites, an indicator of value. Websites have proven helpful in allowing small bus...
Common SEO Problems and How To Fix Them
Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially if you consider that every year...
PPC Tips That Can Lift Your SEO
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two sides of the same coin. The ultimate g...
5 Content Elements More Important Than Word Count
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as high as possible. For a while now, the focus in content writ...
SEO News You Can Use: Google’s Privacy Sandbox Initiatives Are Coming to Android
In the weird and not-so-wonderful world of big tech, privacy has been the talking point for a hot minute. In the past few weeks alone, we’ve seen Meta’s stock price tank thanks to Apple’s privacy changes and Google’s flip-flop fro...
The Ultimate Guide to Instagram SEO
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote their products or services, reach their potentia...
Using Web Scraping for Better SEO
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine optimization (SEO) foundation. Before moving forwa...
SEO News You Can Use: Google and Bing Working To Give Local Publishers More Online Visibility
These are exciting times for local journalism. Google and Bing, the world’s biggest search engines, have rolled out their respective initiatives to support local news publishers. Last week, the tech companies announced system updates an...
10 Tips for a Catchy, SEO-Ready Blog Post
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing. SEO acts as a business card: It gives search engines information abou...
The Importance of a Digital Marketing Plan for Local Companies
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting...
