Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase your website’s chance of appearing on the firs...
SEO News You Can Use: Google’s Revamped Partners Program Has Launched – With New Requirements
After two years of updates, postponements and feedback from unhappy advertisers, Google’s revamped Partners program has finally been relaunched. The program updates were initially announced in early 2020. But the subsequent delay caus...
7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most strategies. It’s a time-consuming and ongoing task, with countless ...
What Is Pogo-Sticking in SEO and How Do You Fix It?
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is a difference between the two SEO metri...
How To Implement Search Intent in Your SEO Strategy
Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on the keywords you choose, but how do you know which...
SEO News You Can Use: Topics API To Replace FLoC as Google’s New Targeting Tech
Federated Learning of Cohorts (FLoC), Google’s internet-based targeting proposal, is no more. In its place is a new user-profiling initiative called Topics API. The announcement came on Jan. 25, hailing Topics the new Privacy Sandbox pr...
Importance of Content Marketing for eCommerce Brands
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business that needs to succeed on the internet. For anyone wonde...
How Efficient Site Structure Can Boost SEO Rankings
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for search engine standards to rank high on searc...
Quick SEO Tips for Your Website in 2022
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this is not enough. Search engine optimization (SEO) is cruc...
SEO News You Can Use: Semrush Has Acquired SEO Training Platform Backlinko
On Wednesday, popular SEO toolset provider Semrush made an announcement that could change the course of the company entirely: It had acquired SEO training platform Backlinko for an undisclosed amount. To any SEO expert – or anyone whoâ€...
