When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with ow...
Top 7 Reasons Your Law Firm Should Hire an SEO Professional
As a lawyer, you should know that search engine optimization (SEO) is essential for your success. You have to get the word out about your law firm by implementing an effective strategy that can attract new clients. Achieving this can be c...
The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your...
How To Create an Effective eCommerce SEO Strategy in 2022
The popularity of eCommerce and eCommerce mobile apps has risen over the last five years. And at the same time, acquisition expenses increased, making it more difficult for online shops to acquire new consumers at fair rates. In such a co...
The Ultimate Guide to Google Data Studio in 2020
Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities....
Video Marketing Guide: 3 Ways To Use Video To Improve Website SEO
Videos are often used when adding content to websites. They come in the form of presentations, master classes, unpacking and instructions – the choice is yours. Videos not only help make the website more interesting for visitors and com...
How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers]
Expression, passion, style, persuasion, authenticity....
SEO News You Can Use: Google Introduces Multisearch
Google takes Search to the next level with its newest search feature, Multisearch. On April 7, the company announced the launch of a new “Multisearch” feature that lets you search both images and text using Google Lens, the company...
How to Optimize Your 404 Error Page for SEO & Conversions
In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s sti...
Send Your Clients A Birthday Email That’s Sure to Get Engagement
Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It...