Search engine traffic is the percentage of individuals (traffic) who visited your website or webpage. Generally, web analytics programs or tools help calculate a site section or web page’s search traffic. The higher the number of visito...
The Beginner’s Guide to Keyword Density
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords?...
7 Writing Tips To Optimize Content for Your SEO Campaign
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a ...
Everything You Need To Know About Keyword Match Types
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you....
Why Digital PR Is the Future of Online Marketing
Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get noticed online. While some tactics and trends ar...
Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years....
SEO News You Can Use: Unconfirmed Google April 21 Algorithm Update Shakes Up SERPs
Another unconfirmed Google algorithm update was spotted from April 20-21 following the smaller update on April 18. In a post by Seach Engine Roundtable’s Barry Schwartz, we could see that intense ranking fluctuations were reported by G...
Best Times to Post on YouTube in 2022 [Research]
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year....
How to Write a Great Email Signature [+ Professional Examples]
Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send....
How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises....
