Do you want to dominate your competitors? The first step is to do more effective keyword research. Most people only use a fraction of the tools and tricks available to them when it comes to researching keywords. Search engine optimization...
How to Find a Job After College: The Ultimate Guide
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find...
SEO News You Can Use: Google Confirms Technical Site Issues Don’t Cause Core Update-Related Ranking Changes
The mechanisms behind Google algorithms are generally shrouded in mystery. But last week, we learned something important regarding core updates and moved one step closer to understanding how these updates impact our rankings. According to...
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.)....
How to Measure Social Media Marketing ROI [with Expert Advice]
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?”...
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and ca...
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and ...
6 Best Link Building Services To Improve Search Traffic in 2022
Search engine traffic is the percentage of individuals (traffic) who visited your website or webpage. Generally, web analytics programs or tools help calculate a site section or web page’s search traffic. The higher the number of visito...
The Beginner’s Guide to Keyword Density
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords?...
7 Writing Tips To Optimize Content for Your SEO Campaign
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a ...
