Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you....

A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years....

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year....

Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send....

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises....

Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of it all....

I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn....