If you’re reading this, chances are your site is underperforming. That’s okay! It happens to the best of us. But do you know you can audit your search engine optimization (SEO) to mitigate the underperformance? An SEO audit will take ...
20 Tips for Starting a New Job
Starting a new job? Then it’s time to put your best foot forward....
100+ Essential SEO Terms Marketers Should Know in 2022
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary....
SEO News You Can Use: Google Reminds Site Owners To Eliminate Intrusive Interstitials
Intrusive interstitials – annoying to site visitors at best and detrimental to your search rankings at worst. When Google rolled out the page experience update last year, it made sure marketers understood the importance of providing a s...
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it....
How to Use the Weighted Average Formula in Excel
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. ...
30 Google Sheets Shortcuts Marketers Need to Know
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and...
How to Prevent Click Fraud
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with ow...
Top 7 Reasons Your Law Firm Should Hire an SEO Professional
As a lawyer, you should know that search engine optimization (SEO) is essential for your success. You have to get the word out about your law firm by implementing an effective strategy that can attract new clients. Achieving this can be c...
The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your...
