Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and ...
The Future of SEO | SEOblog.com
Search engine optimization (SEO) is frequently changing. And to be successful with the SEO techniques, you must incorporate current trends to ensure your strategies are effective. The importance of SEO in drawing clients to any website ca...
What Are Keywords? (and Why You Need to Know How to Find Them)
What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “...
11 Tricks for More Effective Keyword Research
Do you want to dominate your competitors? The first step is to do more effective keyword research. Most people only use a fraction of the tools and tricks available to them when it comes to researching keywords. Search engine optimization...
How to Find a Job After College: The Ultimate Guide
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find...
SEO News You Can Use: Google Confirms Technical Site Issues Don’t Cause Core Update-Related Ranking Changes
The mechanisms behind Google algorithms are generally shrouded in mystery. But last week, we learned something important regarding core updates and moved one step closer to understanding how these updates impact our rankings. According to...
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.)....
How to Measure Social Media Marketing ROI [with Expert Advice]
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?”...
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and ca...
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and ...